The all-in-one WhatsApp Cloud API platform.
A visual Bot Flow Builder, Audiences, multi-step Sequences, bulk broadcasts, a role-based Team Inbox, and a public API — all on the official WhatsApp Cloud API.
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More than a messaging layer.
Broadcasts is built on the official WhatsApp Cloud API. A visual Bot Flow Builder handles conversations without a developer, Audiences and Sequences turn your contact list into an actual nurture engine, and a role-based Team Inbox keeps every human conversation covered.
Underneath it all is a real developer API — scoped keys, idempotent sends, and webhooks — so when you outgrow the UI, you're not locked out. Activate the modules you need and leave the rest off, trusted by over 7,500 businesses worldwide.
From first message to a resolved chat
- 01
Customer messages in
A shopper messages your WhatsApp number directly, or lands in a chat from a click-to-WhatsApp ad.
- 02
Bot Flow qualifies
The visual Bot Flow Builder greets them and asks a couple of qualifying questions — no developer required.
- 03
Catalog answers instantly
For product questions, the flow shares your catalog and takes the order right there in the chat.
- 04
Team Inbox takes over
Anything the flow can't resolve hands off to the role-based Team Inbox, assigned to the right agent.
Powering growth across your business
Marketing Campaigns
Segment Audiences and broadcast promotional offers, updates, and news at scale.
Lead Qualification
Bot Flows capture and qualify leads 24/7, then hand off to the right agent.
E-commerce & Sales
Share product catalogs and manage orders directly within WhatsApp.
Customer Support
A role-based Team Inbox with automated first responses keeps queues covered.
Appointments & Bookings
Bot Flows schedule appointments and Sequences send automated reminders.
Driving Ad Conversions
Convert Facebook & Instagram ad clicks directly into WhatsApp conversations.
A complete toolkit for WhatsApp marketing
Bulk Broadcasting
Send thousands of messages at once with our high-throughput broadcasting engine.
Contact Segmentation
Tag, categorize, and target contacts in personalized groups for better engagement.
Unlimited Tags
Organize your contacts with unlimited custom tags for precise targeting.
Delivery & Read-Rate Analytics
Track delivery and read rates live while a campaign is sending.
Scheduled Broadcasts
Schedule your campaigns for optimal delivery times to maximize engagement.
Recurring Campaigns
Set a broadcast to repeat daily, weekly, or monthly on its own.
Visual, No-Code Canvas
Design conversation logic by dragging and connecting nodes — no engineering ticket needed.
16+ Node Types
Send messages, wait for input, branch on conditions, call webhooks, set variables, and more.
Branching Logic
Route conversations based on replies, tags, or custom variables in real time.
Draft → Publish Versions
Edits stay in draft; only a published version ever runs live, so you can iterate safely.
Keyword & Event Triggers
Start a flow on a keyword, an inbound message, or an event from another module.
Ad-Referral Triggers
Start a flow the moment a conversation begins from a click-to-WhatsApp ad.
Dynamic Audiences
Group contacts into segments that update automatically as criteria change.
Auto-Enrol on Join
Bind an Audience to a Sequence so new members are enrolled the moment they join.
Multi-Step Sequences
Build branching, multi-step nurture journeys that run on their own schedule.
Auto-Stop on Exit
Automatically stop a sequence for contacts who leave the audience that triggered it.
Condition-Based Rules
Combine audience membership with other conditions to decide what happens next.
Per-Contact Journey Position
See exactly which step each contact is on and when their next message goes out.
Role-Based Seats
Add team members with a seat count and permission level set by your plan.
Shared Inbox
All team members can view and respond to customer messages in one place.
Role-Based Access
Admins, managers, and agents each get exactly the permissions their role needs.
Manual Chat Assignment
Assign any conversation to the right agent directly from the chat.
Resolution Rate & SLA Tracking
See resolution rate and SLA breaches per agent, not just message counts.
Conversation Labels
Organize conversations with labels for easy tracking and follow-up.
Product Listings
Showcase your complete product catalog directly on WhatsApp.
Rich Media
Display products with images, descriptions, and pricing information.
Native Order Messages
WhatsApp's built-in order messages land in the same inbox as every other conversation.
Product & Product-List Messages
Send a single product or a curated list straight in a chat.
Product Sets
Group products into curated sets for organized, browsable catalogs.
Bulk Import, Export & Resync
Import or export your catalog by CSV, and resync individual products with Meta.
Scoped API Keys
Issue keys with exactly the scopes an integration needs — send, read, or manage.
Idempotent Sends
Retry safely with an Idempotency-Key header — never double-send on a timeout.
Real-Time Webhooks
Subscribe to inbound messages, delivery status, and flow events without polling.
Schema-Validated
Every request is validated end-to-end so the docs never drift from behavior.
Every Module, One Key
WhatsApp, Broadcasts, Audiences, Sequences, Bot Flows — all under one API.
Full OpenAPI Docs
An interactive Swagger reference ships with every account.